Stratedgy: anticipation, change and adaptation services

Anticipating and adapting to a rapidly changing environment is one of the biggest challenges facing all organizations in all sectors today. StratEDGY provides support and solutions to help you to respond more effectively to the 21st century world.

StratEDGY is a Strategic Foresight Consultancy providing a wide range of anticipation, change and adaptation services.

Connected world.

Strategic foresight is the ability to harness a wide and deep understanding of emerging change and future possibility to today’s practical decisions in order to shape the future.

To meet your changing needs in the second decade of the 21st century, StratEDGY develops new practices by drawing on research in:

  • brain science
  • psychology
  • management
  • creativity
  • innovation
  • learning

as well as using an extensive suite of standard futures, strategy and change techniques.

This combination of science, creativity and research underlies our SERIOUS FUN approach which permeates our practice.

Serious fun

Conventional strategic planning approaches use only a narrow selection of modes. Even standard futures tools are often used in ways that leave out vast tracts of important information and tacit knowledge and don’t use the diverse capacities of our brains. This allows today’s assumptions to remain unarticulated and unchallenged and today’s potential to remain untapped.

StratEDGY combines multiple modes, including gaming. This supports people to consider hard data about current change and bring their tacit knowledge, creativity and imagination into play. This approach generates a more rounded and insightful consideration of possible and preferred futures.

We believe that whilst thinking about the future may entail hard data and hard decisions, the process for thinking this through should be liberating, satisfying and inspiring — it should be serious fun.

A creative approach to grim futures

Some of the possible futures we face are grim and some approaches to futuring heap desperate news on top of bad. It’s easy to feel overwhelmed and disempowered. Fear and anxiety shut down parts of our brains. This is a ‘sane’ response.

Fear and anxiety allow us to concentrate on the safest, most short term solution, but these are rarely the best answers to the long term and systemic problems that face us in the second decade of the 21st century.


As organizations like the Institute for the Future and demonstrate, sometimes the best way to imagine creative responses, shift our thinking, rekindle optimism and move towards action is by gaming and having fun.

Using this approach, we engage with your people and their knowledge differently so they can see differently and act differently as a consequence.

This gives you the edge, the insights to shape the future, not just respond to it.

StratEDGY Leadership

Dr Stephanie Pride.

Dr Stephanie Pride.

StratEDGY is led by Dr Stephanie Pride

Stephanie is a professional futurist with extensive experience and a deep commitment to innovative practice. She has worked in New Zealand, Australia and the UK in the public, private and not-for-profit sectors as well as academia.

With a career that spans from operations to strategy and a background that includes both arts and sciences, she has long track record of working across sectors and disciplines.

She is experienced at tailoring futures services to the needs of any client.

Stephanie’s futuring in New Zealand has included setting up and leading the SSC Futures Programme for the New Zealand state sector and driving system change as Chief Advisor for the NZ-OECD Schooling for Tomorrow project.

NZ Inc India Strategy.

NZ Inc India Strategy.

NZ Inc China Strategy

NZ Inc China Strategy.

The Future State.

The Future State.

Recent StratEDGY activities have included:

  • a multi year project on external markets with the Ministry of Foreign Affairs and Trade integrating “NZ Inc.” cross-agency approaches and futures approaches
  • delivering Magnetic South an on-line, game-based public conversation about the long-term future of Christchurch for Landcare Research and the Christchurch City Council
  • research and futures design for the Victoria University of Wellington’s The Future State.

Contact Stephanie.